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Sereno Soccer Club |
FOR IMMEDIATE RELEASE

SERENO SOCCER CLUB HIRES PAUL TAYLOR

June 22, 2009 – Phoenix, Arizona. Sereno Soccer Club, Inc., an Arizona non-profit corporation, announced today that it hired Paul Taylor as a member of its professional coaching staff. Paul will coach the 2000 Boys White and 2000 Boys Blue teams and an older team. Paul joins Sereno from another Arizona club, where he served as a Director of Coaching. Prior to arriving in Arizona, Paul coached at Nomads Soccer Club of San Diego, California from 2004-2007 and San Diego Surf Soccer Club from 1998-2004. Paul holds USSF and UEFA A Licenses and was also a Region IV ODP Staff coach. Paul’s playing experience includes time at renowned West Ham United Youth Academy, Dagenham and Redbridge, and Billericay Town FC.

“Paul is a man of great integrity,” said Greg Vanney, Sereno’s General Manager and Technical Director. “He will fit in very well here and we look forward to great things from his teams.”

“Paul’s technical and tactical abilities are beyond reproach,” said David Robertson, Sereno’s Boys Division Director of Coaching. “Paul will have an immediate impact with our teams.”

“Sereno’s commitment to excellence is second to none,” Paul stated. “I intend to continue that tradition and make a difference in the lives of Sereno players both on and off the field.”

Sereno Soccer Club, located in Phoenix, Arizona, is the premier youth soccer club in Arizona. Sereno is celebrating its 30th anniversary in 2009. Sereno is one of only 45 Nike Premier Clubs in the United States, and is perennially the #1 ranked youth soccer club in Arizona. Over the past 30 years, the Club has experienced great success both on and off the field, producing 46 Arizona State Champion Boys teams and 80 Arizona State Champion Girls teams, 9 Regional Champions, 3 National Finalists, and 1 National Champion.

Media inquiries, please contact Steven T. Lawrence, Director of Communications and Marketing at steventlaw@cox.net or 602-703-8893.
26 June 2009

Bill Hunse |
Geee, AZ gets ONE whole regional champ. That Sereno system is sure working wonders for us!!!! Let's have some more clubs go that way too. All the best players in one or two clubs with easy league wins and no depth to the competition level week in and week out. Great prep for tough regional play. This is not much different than the results in the early and mid 80s, nor are the registration numbers growing as a consistent percentage of the population growth in AZ as a whole so I'd say the entire thing, from any perspective you want to look at it is pretty much a failure. Except of course for the paid positions............... Parents seeking soccer scholarships based on results would be well advised to invest in the market, gold, commodities or anything else that shows an actual return as opposed to club fees.

The excuses for this years results would be.................?

23 June 2009

Far West Regionals 2009 |
Game Report for Boys U16, Bracket play, flight D, Monday, June 15, 2009

Teams: AZ (Sereno '93 White) 0 vs. FWRL-S CS (Arsenal FC) 0

The game began beneath cloudy skies, a strong wind, and dropping temperatures that sent the spectators scrambling for warmer clothing, blankets, and whatever they could find. Arizona had the wind in their face to begin the first half. The combination of the wind and the strong Arsenal pressure made it difficult for them to penetrate to the other end. However, despite their advantage in play in the Arizona end, the Arsenal FC only managed a few shots on goal, all of which were easily handled by the keeper. The score at the half was 0 - 0.

With the wind at their back for the second half, Arizona found more of their rhythm and the play was more even. Arizona 's best scoring opportunity came on a free kick about 25 yards straight in front of the net. The low shot around the wall sent the keeper diving to his right for a sprawling save. The final whistle eventually blew with the score still 0 - 0. The spectators were all eager to climb back in their cars for warmth and the long drive back to the hotel 50 miles away in Stevenson's Ranch.
16 June 2009

NSSCSoccerClub |
North Scottsdale Soccer Club's NEW Website is WWW.NSSCSOCCERCLUB.COM
14 June 2009

Concerned Parent |
As the parent of a '91 player I am appalled that SC delSol chose to announce the appointment of one of the most controversial coaches in AZ History on their website but failed to even mention that both of their '91 Girls teams were in the final in State Cup.... to have a first and second place finish in one age group is amazing, but I guess that's not important to the Club. How degrading to a fine bunch of girls.. I guess the coaches are far more important to this club than the players. Shame on you.

So glad to be done here.
18 May 2009

Bob Davis |
May is National Fitness month, according to the Presidents Council on Physical Fitness and Sport. We at Strength of America are offering a free fitness evaluation for each child ages 10-17 at our facility in Mesa. Each child will be tested on Strength, Flexibility (where they are prone to injury in athletics) as well as weight, waist, speed and agility. They also will receive, at no charge, our 20 page fitness booklet giving detailed information, on how to increase their fitness at home, through, strength, flexibility, nutritional information and conditioning drills that we have used for 20 years here in the Valley. Contact us at 480-219-0868 or email at strengthofamerica@cox.net, or visit us online at www.strengthofamerica.us. We will help break down the myths about children and training and give you some great tips on how to get the family involved. We look forward to meeting you.
15 May 2009

Sereno Soccer Club |
FOR IMMEDIATE RELEASE


SERENO SOCCER CLUB HIRES JOASH DUKES AS SERENO SOUTH DIRECTOR OF COACHING

Sereno SC is pleased to introduce Joash Dukes as their Director of Coaching for Sereno South. Joash is a USSF "A" licensed coach who is also a former College coach, and ODP State and Regional Staff Coach. He comes to Sereno with a great leadership background and has had much success as a coach winning many State Cup and Regional Championship titles. Joash has helped produce players such as current US International Pablo Mastroeni as well as former 2000 Olympic Team member Evan Whitfield. In addition to Joash's coaching experience he also played collegiately at Florida International University, is a former professional player and was a member of the 1980 Olympic team pool.

“Joash is a fantastic addition to Sereno’s current group of Club Directors,” said Greg Vanney, Sereno’s General Manager and Technical Director. “Joash will undoubtedly attract a staff that compliments the quality of coaches already working with Sereno for the South Valley.”

“I am truly excited to be a part of Sereno’s history of creating an environment of high expectations for its players as well as the coaches who join the organization” said Dukes.

For more information on Sereno Soccer Club, please visit www.serenosoccer.com – Media inquires please contact Steven T. Lawrence, Director of Communications and Marketing at steventlaw@cox.net
5 May 2009

Sereno Soccer Club |
SERENO SOCCER CLUB “South”
Informational Meeting
Wednesday, May 6th, 2009

Sereno SC will be holding a public informational meeting and forum Wednesday, May 6th at 8pm in the Marcos de Niza cafeteria. The content of the meeting will include the club’s technical development process, information on Sereno South coaches and coaching assignments as well as pricing information.

Don’t miss the opportunity to hear from our Technical Director Greg Vanney and learn more about Sereno and their exciting new coaching additions for the 2009/2019 season.

Sereno Informational Meeting
Marcos de Niza High School Cafeteria
6000 South Lakeshore Dr.
Tempe, AZ 85283
4 May 2009

Bob Davis |
40 Minutes a week can keep your athlete healthier!
After training over 10,000 kids over the last 20 years here in the Valley, one of the primary contributing factors to our childhood obesity and Type II Diabetes problems, would be our food choices. With our busy schedules, parents are tired after a long day and it is easier to drive through the fast food line or order pizza than prepare something healthy. The good news is, we can do something about it and it doesn’t take as much time as you think.

Most kids that come into our program or that we talk with at schools, eat less than 5% of there total calories from protein. They should be eating 15-20% from protein. Protein helps to level their blood sugars and keep energy from dropping so dramatically after a high carbohydrate meal. An example of this would be breakfast for most consisting of cereal, pop tarts, bagels or fruit on the way out the door. The meal previous was 10-12 hours before and now you are taking in only carbohydrates. An hour later in school their bodies are very sleepy, there blood sugars have dropped.

The tips I have for you are primarily to add protein to the meals and snacks, and this can be done in just 40 minutes a week. I encourage you to get the family involved, especially the kids, after all it needs to be something they will eat. Education is the key to our program and making this work for you. The more the kids understand the more they will want to help.

This can be done at any time of the week that works for you, my schedule permits a Sunday evening. I start by baking a three pound bag of chicken breasts. You can marinate the chicken a variety of ways; light zesty Italian dressing is a favorite in my house, or barbeque sauce, raspberry vinaigrette. Just keep the sugar and calories down. While the chicken is baking, I boil two pans of water, one for one dozen hard boiled eggs and the other for wheat pasta. From boiling time to completion this takes about 10-15 minutes. I then have a final pan heating up for scrambled eggs. I use 12 eggs but only 4 egg yolks, this cuts the fat content by two thirds. I then put the scrambled eggs into a gallon baggie, ready for egg burritos during the week. I use the hard boiled eggs for additions to breakfast, or for salads. The chicken is now done and I cut up half to put into the wheat pasta and add broccoli, peas, cheese and olives. I then separate the pasta dish into several small Tupperware containers and have them ready for after school snacks on the way to sports practices in a cooler with fruit. The rest of the chicken I cut into slices and have ready to add to salads or for sandwiches.

The bottom line is get the kids involved in preparing the food and for suggestions and help shopping. They are used to adults telling them what to do all the time, empower them to make decisions. It will make things easier and they will have more energy as well.

For questions related to kids exercise or this article, please contact Bob Davis at the information below.

Bob Davis
1927 N Gilbert Rd #15
Mesa, Az 85213
www.strengthofamerica.us
strengthofamerica@cox.net
22 April 2009

Steven T. Lawrence |
Sereno will be holding Club informational sessions throughout the Valley to make parents aware of the programming and plan for Sereno for the upcoming year. The content will be similar to the presentation that was made at our Annual General Meeting with added information on Club tryout dates, an overview on our technical programming along with pricing and coaching assignments, which is set for our younger teams. We will share pricing and coaching assignments for our older teams as those get completed. This is the first time the Club has conducted informational meetings, so don’t miss the opportunity to learn about more our Club.

• Tuesday, April 21, 2009, 7:00 p.m. in Phoenix at Pinnacle High School which is located at:
Pinnacle High School
3535 East Mayo Blvd.
Phoenix, AZ 85050
20 April 2009

Steven T. Lawrence |
Sereno Informational Sessions

Sereno will be holding Club informational sessions throughout the Valley to make parents aware of the programming and plan for Sereno for the upcoming year. The content will be similar to the presentation that was made at our Annual General Meeting with added information on Club tryout dates, an overview on our technical programming along with pricing and coaching assignments, which is set for our younger teams. We will share pricing and coaching assignments for our older teams as those get completed. This is the first time the Club has conducted informational meetings, so don’t miss the opportunity to learn about more our Club.

• Wednesday April 8th, 2009, 7:00 p.m. in Scottsdale at Notre Dame Prepraratory which is located at:
Notre Dame Prepraratory
9701 E. Bell Road
Scottsdale, AZ 85260
3 April 2009

Steven T. Lawrence |
FOR IMMEDIATE RELEASE

SERENO SOCCER CLUB PROMOTES DAVID ROBERTSON
TO DIRECTOR OF COACHING FOR THE BOYS DIVISION

March 24, 2009 – Phoenix, Arizona. Sereno Soccer Club, Inc., an Arizona non-profit corporation, announced today that it has promoted David Robertson to the position of Director of Coaching for the Boys Division.

David Robertson’s competitive playing career started in 1981 when at the age of 13 he signed the schoolboy forms to play with Aberdeen Football Club. Soon after joining the club, David was playing for the reserve team of Aberdeen FC. In 1986, at age 17, David made 44 1st team appearances playing under Sir Alex Ferguson. Over his career at Aberdeen, David made 220 1st team appearances and received numerous medals: the Scottish Youth Cup (2), the Scottish Cup, and the Scottish League Cup. In 1991, David was transferred to Glasgow Rangers, David made 249 1st team appearances, scoring 20 goals, and played in over 30 UEFA Champions League games. He also collected a host of medals, including, the Scottish League Championship (6), the Scottish Cup (3), and the Scottish League Cup (3). David was transferred to Leeds United in the English Premiership in 1997. In his first season with Leeds United, David made 33 First team appearances before injuring his ACL. While playing for Leeds United, David began coaching the Leeds United youth team. David developed the talents of players such as: Paul Robinson, Alan Smith, and Jonathon Woodgate. In 2002, David assumed responsibility for coaching both the 1st team and the youth team of Montrose Football Club of the Scottish Football League. From March 2003 to December 2005, David was the Manager of Elgin City of the Scottish Football League. In his second season, the club enjoyed its highest league finish ever in the Scottish Football League. In 2006, David returned to Montrose and managed the club until 2007 when he departed for the United States to join Sereno Soccer Club.

“Davey is as good as it gets,” said Greg Vanney, Sereno’s General Manager and Technical Director. “He has played and coached at the highest levels of soccer and we believe he will provide an important foundation of leadership to our Boys Division.”

“There is no Club like Sereno in the United States – its commitment to excellence is without question,” David stated. “I will continue to use my experiences on and off the pitch as I lead the already solid Boys Division.”

In addition to his duties in this new role, David will continue is his coaching role for the 92 Boys White, 94 Boys White and 99 Boys White teams.

Media inquiries, please contact Steven T. Lawrence, Director of Communications and Marketing at steventlaw@cox.net or 602-703-8893.
3 April 2009

Bob Davis |
Water vs Sports Drinks

I had a call from a parent last week concerned about information given out at a sports parents meeting for the upcoming season.

They were told at the meeting that the kids should only drink water at practices and games and that sports drinks should not be consumed until afterward. As a society, we have become very concerned about too much sugar, and understandably so. Our kids are at the greatest risk ever of being diagnosed with Type II Diabetes as well as Heart Disease, than any generation before them. However, we cannot swing the other way and tell the kids to eliminate sports drinks from their diet, especially during a strenuous practice or game.

We recommend the kids drink sports drink during a practice or game, but not the 300-400 calorie drinks. I like the G2’s that have 60 calories per drink or dilute the full sports drinks in a large cooler. That is just enough to keep their energy up during that activity. Most kids eat 1.5 -3 hours before an activity, because they don’t want to get sick at practice, so if they only consume water, their energy level will drop substantially during the activity. That is why we recommend they eat something about 30 minutes prior to the activity, usually a peanut butter sandwich or something with protein and carbohydrates, then drink a sports drink during the activity and or take orange slices as well.

If their energy level drops too much they will increase the risk for injury on the field as well. The bottom line is we want the kids safe on the field.

As long as we are talking about hydrating our athletes, one of the best recovery drinks after practice or games is chocolate milk. It is a great balance of protein and carbs. One glass of 1% or skim milk with a squirt of chocolate sauce will give them the protein they need as well as the calcium and carbohydrates.

Thank you to the parent that brought this to my attention, because I know he is not the only one that is hearing this. Take the next step now and send this on to your sports leagues and teams, so they have the right information. We must help educate our parents, coaches and kids because a lot has changed on the sports fields since we played sports.

Thank you and good luck with your seasons,
Bob Davis
Strength of America, Inc.
(480) 219-0868
www.strengthofamerica.us
strengthofamerica@cox.net
1 April 2009

Steven T. Lawrence |
Sereno Soccer Club will be holding an informational session on Tuesday, March 31st at 7:00 PM in the Cafeteria at Marcos De Niza High School. At the meeting, Sereno’s General Manager and Technical Director Greg Vanney (Marcus De Niza graduate, former UCLA and MLS star), will give an overview of the Club, its vision for the future, and its plans for the launch of Sereno South for the 2009-2010 soccer season. Included in the presentation will be information on the Sereno recreational program, competitive program, tryout schedule, 2009-2010 training fees, and coaching assignments. In addition, members of the Club’s coaching staff and Board of Directors will be in attendance to answer questions. Marcos De Niza high school is located at 6000 S. Lakeshore Drive Tempe , AZ 85283. Please contact the Sereno office at 602-996-5754 with any questions.
29 March 2009

Steven T. Lawrence |
FOR IMMEDIATE RELEASE

SERENO SOCCER CLUB HIRES MIKE MUNOZ

March 13, 2009 – Phoenix, Arizona. Sereno Soccer Club, Inc., an Arizona non-profit corporation, today announced that it hired Michael Munoz as a member of its Professional Coaching Staff. Mike will immediately be assigned coaching duties for the 98 Boys White team and the 96 Boys White team.

Mike has an extensive background in soccer, including as a coach at the youth and collegiate levels and as a former professional player. Mike holds a United States Soccer National “B” License. Mike joins Sereno from the University of California, Berkeley where he was an Assistant Coach. Prior to Cal, Mike served on the coaching staff at the University of San Francisco. Mike also coached in a number of highly ranked youth programs including, Marin FC, San Francisco United and Cerritos Regional Soccer Club.

As a player, Mike was originally drafted by Chivas USA in Major League Soccer’s SuperDraft. He played several seasons for Chivas, the LA Galaxy and the California Victory in the USL “A” League – Division 1. Mike starred at the collegiate level at the University of California, Berkley, where he achieved numerous honors, including two First Team All Pac-10 selections. He was a member of the U20 United States National Team. Mike grew up in the renowned Irvine Strikers club program and played high school soccer at Los Alamitos High School, where he was league MVP as a senior.

“Mike is an incredible addition to our staff,” said Greg Vanney, Sereno’s General Manager and Technical Director. “Mike brings a love and respect for the game that will immediately impact our boys teams.”

“I am thrilled to come to Arizona to join Sereno,” Mike stated. “Sereno is an incredible club with amazing talent on both the boys and girls sides. I look forward to being part of the Club for years to come.”

Media inquiries, please contact Steven T. Lawrence, Director of Communications and Marketing at steventlaw@cox.net.
24 March 2009

Don Hillegass |
The is an additional opening in the U16 boys age group for Open Cup. Any team interested should contact me as soon as possible.
4 March 2009

Don Hillegass |
There are a few spots available for the Open Cup Tournament to complete brackets. A team is needed in U12B-Silver; U12G-Gold; U13G-Silver; U14B-Gold and U17/18G-Gold. Teams interested should email me at dhill1707@aol.com.
3 March 2009

cindy hauserman |
verde valley soccer club looking for friendlies...come to cottonwood or sedona for a gorgeous day of fun. thanks, cindy--coach U-12 boys vvsoccerclub.com
4 February 2009

R. Morehouse |
Thank you for your interest in the Arsenal Challenge. The open spot listed below has been filled.
30 January 2009

R. Morehouse |
The Arsenal Challenge is seeking a U16, U17, or U18 boy's team to fill a slot in a combo bracket due to a late cancellation by a Colorado team. The Arsenal Challenge will be held February 20th-22nd. Please
contact Jim Cope if you are interested in this FREE spot! 602-763-3624
28 January 2009

Ann Craddock |
My family just moved to Arizona City Az. 2 weeks ago from Michigan and my son has played soccer since he was 3 years old. I am looking for a team close to where we live now to enroll him in his dob 3/3/95 so he has been on a travel team u14 and misses soccer very much.
13 January 2009

Mario Palomares |
Hi to all
Doas Anyone know something about the new rules from AYSA or from the FIFA in penalty kicks , because I saw a game Saturaday 15th where my Kid played , this new for the refere , and he said is new rule as a parente of the player member I like to know Someone explein this new rule , the game was at 9:30
16 November 2008

WMSC |
The White Mountain Soccer Club is looking to schedule weekend friendly matches for our various teams. We have U10B, U10G, U12B, U12G, U13B, AND U14B. Come spend a day or the weekend in the beautiful White Mountains and play some Soccer. Please email for response.
28 October 2008

Karen |
Dear All,

There is a former Arsenal player, Jordon Perry, who was diagnosed with Testicular Cancer less than a year ago. Unfortunately, his cancer has come back and has spread. Jordon went to Settler's Point Elementary, South Valley Junior High and is presently at Mesquite High School. He started his road to recovery with his first chemo treatment on Friday (10/24 ). His parents, in conjunction with Dr. Kathy Jacobsen, have three fundraisers going on.

First Fundraiser:
Bracelets that say "Jordon's Fight" (they are like the Live Strong bracelets, but are green...Jordon's favorite color) are being sold for $5.00

Second Fundraiser:
There is an account set up for "Jordon's Fight" at any Wells Fargo Bank for donations that would anyone would like to make.

Third Fundraiser:
Dr. Kathy Jacobsen is offering teeth whitening (for a $150 donation) with 100% of the proceeds going directly to Jordon's Fight .


If you would like to purchase a bracelet or have any questions, you may contact Dr. Kathy Jacobson's office at 480-507-1807

To read about Jordon, please visit his blog at:
http://jordonsfight.blogspot.com/

You can also visit the Gilbert Arsenal Soccer Club Web Page for more information...http://www.gilbertsoccerclub.org/

Keep Jordon in your thoughts in the days, weeks and months ahead as his recovery continues.
26 October 2008

David |
95 Boys team looking for a friendly Thursday night, 6-8 in the West Valley (West of I-17). We can come to your field to play. Please respond via email.
20 October 2008

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